Heinz Marketing: SWOT PEST and Five Forces :: GCSE Business Coursework Essays

decision maker SummaryF.M.C.G. Company Heinz is the most global U.S. found nourishment companionship, with a innovation-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 universal markets. There atomic number 18 many other famous brand name calling in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than two hundred brands around the world and makes over 5,700 varieties. The Company was founded in 1869 by Henry J Heinz called Heinz and formal Company. In the 1870s during the depression the company went into voluntary liquidation. The company was started up once again in 1876 by Henrys relatives John and Frederick the company was called F & J Heinz. In 1888 Henry bought the company back, in 1905 Henry bought the first Heinz British factory. British made backed beans first came of the lines in 1928 and spaghetti followed in 1930.We analyse Heinz apply S.W.O.T., P.E.S. T. and Porters five forces.S.W.O.T. Analysis Strengths chump names, Market attractor and Slogans and Advertising.Weaknesses Mature product, Production cost, and other market leadersOpportunities Market growth, Brand name and Consumer Feedback holy terrors Competitors and Brand loyaltyP.E.S.T AnalysisPolitical Factors Law, employee legislation and health and Safety regulationsEconomic Factors National Economy and Labour market genial Factors Attitudes and Health conscious, Lifestyle changes and PopulationTechnological Factors New product development, knowledge technology and Infrastructure Development.Porters five forcesThreat of Entry, is utmostThreat of Buyers, buying power is lowPower of Suppliers, is lowThreat of Substitutes, is mediumCompetitive Rivalry, is medium to highIntroductionWe have carried surface a study on the F.M.C.G Company Heinz. Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 mark et positions in more than 50 worldwide markets. There are many other famous brand names in the companys portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. In this study we analyses the company victimization a S.W.O.T analysis, P.E.S.T analysis and Porters Five Forces. We also answered the side by side(p) two questions1. Identify 5 characteristics that consumers look for in modern fast-moving consumer food goods. Compare the characteristics you identify with those identified by someone else in your class.2. works in a small group. Brainstorm a series of ideas for the emerging development of Heinz Spaghetti. Having identified the ideas, list them in order of viability.